Client Experience Articles
Enhancing client satisfaction, retention, and service quality
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Forget ROI - The New Metric for Estheticians Is ROE (Return on Experience)
You can't compete on price, but you can win on experience. The estheticians charging premium rates all focus on this one metric.
November 16, 2025
4 min read
The 5 Things Clients Notice About Your Spa Before They Book
Clients decide whether to book you in seconds. These are the 5 things they notice first about your spa online, and how to make sure you pass the test.
May 20, 2025
9 min read