SEO & Online Presence
How to Get Your First Reviews as a New Esthetician
A simple, non-awkward system for collecting your first Google reviews -- the social proof that turns strangers into booked clients.
8 min read
Client Communication Articles
Effective communication with clients
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Client Communication
Showing 1-3 of 3 posts
Client Retention
How Often Should Clients Get Facials? The Skin-Cycle Schedule That Builds Loyalty
The 4-week facial cycle is not arbitrary. Here's the skin-cycle reasoning behind treatment intervals and how to communicate it so clients actually commit.
11 min read
Client Retention
Why Clients Ghost Their Esthetician (It's Not Your Facials)
Clients who ghost rarely left because of bad service. The real culprit is a missing follow-up system. Here's how to fix it.
11 min read